FEM GROWTH STRATEGY

Expansion decision workspace

Last updated · Aug 4, 2026AP
LIVING EXPANSION SYSTEM

From market idea
to an open location

Manage every market through one repeatable process. Add new opportunities, deepen the evidence, record field reconnaissance, validate sites and economics, and track launch readiness through opening.

ACTIVE MARKET

Dallas field reconnaissanceNext · Validate referral and payer evidence
Research in progress
10Markets evaluatedPhase 1 complete
4Markets advancedLeadership selection
42%Research completeAcross shortlisted markets
8Lifecycle stagesEvaluation through opening
SHORTLISTED MARKETS

Four markets under evaluation

Compare all markets →
DECISION PATH

From screening to launch

2 OF 6
  1. Initial market evaluation10 markets scored · Complete
  2. Detailed market evaluationDallas baseline established
  3. 03
    Field reconnaissanceDallas · In progress
  4. 04
    Site selection and financialsCandidate properties and economics
REQUIRES ATTENTION

Critical information gaps

6
HIGH
Payer contracting feasibilityDallas · Houston
HIGH
Incremental demand vs. overlapWest Palm Beach
MED
Priority referral clustersAll markets
View research tracker →