Add a market
Every new opportunity starts in Evaluate.
Each market moves through one repeatable process. Open a market to add research, field findings and decision context.
Every new opportunity starts in Evaluate.
Add research, sources and field observations as you learn.
Move the market forward after the stage decision is made.
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Score the opportunity
Build evidence
Validate locally
Compare candidate sites
Validate economics
Approve, hold or stop
Prepare to open
Track performance