PHASE 1 · DECISION RECORD

Initial market evaluator

All changes saved
CONSENSUS SCORING

Evaluate market potential and launch readiness.

Enter one agreed-upon leadership score for each criterion. Totals and rankings update automatically; rationale notes preserve the decision record.

0/100scores completed
0Unfavorable
5Moderate / mixed
10Favorable

10 criteria · Equal weighting · 100 points maximum

Market potential

Demand

Population need, birth volume, growth and fit with FEM’s patient profile.

01 / 10
MARKETCONSENSUS SCORETOTALRECORD
MiamiMiami-Dade County, FL
0/ 100
0/10
New YorkNew York County, NY
0/ 100
0/10
DallasDallas County, TX
0/ 100
0/10
HoustonHarris County, TX
0/ 100
0/10
San DiegoSan Diego County, CA
0/ 100
0/10
Los AngelesLos Angeles County, CA
0/ 100
0/10
NaplesCollier County, FL
0/ 100
0/10
Fort MyersLee County, FL
0/ 100
0/10
JacksonvilleDuval County, FL
0/ 100
0/10
West Palm BeachPalm Beach County, FL
0/ 100
0/10
RATIONALE & EVIDENCE

Dallas · Demand